Commercials by Multiple Choice

       This article from NY Times was about the "irritating" and "downright invasive" (Stross 1) commercials that millions of viewers are forced into watching on TV or online. Websites like YouTube and Hulu are trying to make the commercial veiwing process a little more enjoyable by letting the reader choose which advertisment they want to waste 30 seconds of their life watching. Personally, I don't think it makes much of a difference. I don't think anyone wants any type of commercial to interrupt their online viewing. Choosing from three options just means another button to click. I think the closest websites are going to get to making  commercials "more enjoyable" is the skip ad options. The viewer can skip the advertisement commercial after so many seconds if they want to. If they want to watch the rest of the ad, they simply don't click the "skip ad" button. And, company that's in the ad will only get charged with the amount of time the reader willingly watches their commercial.
        The author, Randall Stross, voices his opinion in the beginning of the article. He definitely doesn't like commercials. He calls the ones on TV "irritating" and the ones online "downright invasive" (Stross 1). For the most of the body paragraphs, he remains unbiased. He explains each method of commercial changes and the pros and cons of each. He uses some logos evidence. He uses statistics like "YouTube, said that when it first tried skippable ads, the skip rate was low — surprisingly low." and "The company says the service exceeded one million paid subscribers this summer and expects its subscription services to account for more than half its overall revenue within the next 12 months" (Stross). He then comments on what was going through my head since the beginning of the article; why don't company just make shorter and more humorous- they are the ones people would rather watch.The article didn't really change my opinion about commercial breaks, I still don't enjoy them, it just informed me that company's are trying to make them less painful to sit through.

Public's Favorite YouTube Commercial 

http://www.nytimes.com/2011/10/30/business/on-hulu-and-youtube-commercials-by-multiple-choice.html?ref=technology