New Coca-Cola Can Infuriates Internet

        

            This article was about the new can design for Coke. It features some Polar Bears to remind customers of the partnership with the World Wildlife Fund and it white for some seasonal flare. I see absolutely nothing with it. i, until reading this article, really didn't know that Coca-Cola had a partnership with the WWF and that's the meaning of its classic Polar Bear. Coke drinkers keep complaining that they mistake the new white can for diet. Now, if you took 3 seconds to actually read the cans you're buying, and passed first grade reading, you would notice that, in fact, the word "diet" is not written on them. Please use your brain. Yes, the red cans are classic, but change isn't always bad. I think the cans are cute and just as "attention grabbing" as the plain old red ones. Calm down.
           William is sarcastic and funny as usual and that element keeps the readers attention throughout the article. She says things like, " So let’s just get a few things straight so we never have to go through anything like this again: You don’t win friends with salad. Stop trying to make “fetch” happen" (Williams). I appreciated the Mean Girls reference. At the end of the article she voices her opinion again, and gives the reader what she seems to be the real issue for the outcry. She writes, " It’s about the potent ideal Coke itself perpetuates – solid, dependable, and goddammit, red" (Williams). Personally, the color of the can shouldn't matter as long as the stuff inside it stays the same. She also uses some personification. She writes, "the cola titan recently rolled out a festive new can design..." and later "... that diet and regular Coke are two very different beasts." (Williams). I thought that was interesting. Overall, I thought the article was informative and enjoyable to read.

http://www.salon.com/2011/12/02/why_cokes_new_can_infuriated_the_internet/singleton/